Do Your Customers Need A Brand Detox?
Depending whom you ask, we are exposed to 4,000 to 10,000 ad messages everyday. These exact numbers may be apocryphal, but there’s no doubt we’re all...
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Why Reebok doesn’t rely on data to understand its consumers
As Reebok, the sports brand believes the best way to understand customers is to employ people just like them. At Reebok, a lot live the...
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Adidas creating a ‘kick-ass’ customer experience
Adidas is moving away from trying to “fix everything”, instead working out where it can add the most value to the customer experience both...
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McDonald’s New Global Restaurant
McDonald’s debuts a new Chicago restaurant with menu items from McDonald’s around the world. Read more…
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