Microsites are enhancing the customer journey for in-store customer engagement
Microsites are enhancing the customer journey for in-store customer engagement. Retailers and brands are getting into the game, and consumers find themselves in a...
Read moreThe end of third-party cookies: how it impacts marketing
In few weeks, this is end of third-party cookies. And it will affect advertisers and publishers. While Third-party cookies are getting canceled, most publishers...
Read moreCoca-Cola to encourage to recycle with a new campaign
Coca-Cola to encourage to recycle with a new campaign. “As well as taking action to make our packaging as sustainable as possible, it’s important...
Read moreChina Has an Ecommerce Giant You’ve Never Heard Of: Pinduoduo
Among China’s five most valuable internet companies, Pinduoduo is a 4-year-old company with a $40 billion market. Pinduoduo draws shoppers outside China’s big cities...
Read moreEmpathy is the most underrated storytelling weapon
Empathy is the most underrated Storytelling weapon for marketers today, and has a direct impact on quality of work. To know your target consumers,...
Read moreDo Your Customers Need A Brand Detox?
Depending whom you ask, we are exposed to 4,000 to 10,000 ad messages everyday. These exact numbers may be apocryphal, but there’s no doubt we’re all...
Read moreWhy Reebok doesn’t rely on data to understand its consumers
As Reebok, the sports brand believes the best way to understand customers is to employ people just like them. At Reebok, a lot live the...
Read moreAdidas creating a ‘kick-ass’ customer experience
Adidas is moving away from trying to “fix everything”, instead working out where it can add the most value to the customer experience both...
Read moreMcDonald’s New Global Restaurant
McDonald’s debuts a new Chicago restaurant with menu items from McDonald’s around the world. Read more…
Read moreLEGO builds a sustainable future, one brick at a time
A small milestone?… Just keep in mind that Lego sells over 75 billion elements every year. Read more…
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