Coca-Cola uses new campaign to encourage more people to recycle
“As well as taking action to make our packaging as sustainable as possible, it’s important that we use our marketing and communications to encourage more people to recycle our bottles after they have enjoyed the drink. They are more...
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China Has an Ecommerce Giant You’ve Never Heard Of: Pinduoduo
Among China’s five most valuable internet companies, Pinduoduo is a 4-year-old company with a $40 billion market. Pinduoduo draws shoppers outside China’s big cities with low-priced goods. It trails only Alibaba in the number of users, and has a...
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Why empathy is the most underrated weapon in the marketer’s arsenal today
For marketers, empathy has a direct impact on quality of work. To know your target consumers, as well as your competition in the market, you need empathy. Strong relationships, brand loyalty, and storytelling that resonates with consumers requires empathy....
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Do Your Customers Need A Brand Detox?
Depending whom you ask, we are exposed to 4,000 to 10,000 ad messages everyday. These exact numbers may be apocryphal, but there’s no doubt we’re all assaulted by brand messages that scream to us on billboards and screens, from within TV...
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Why Reebok doesn’t rely on data to understand its consumers
As Reebok, the sports brand believes the best way to understand customers is to employ people just like them. At Reebok, a lot live the brand themselves so there isn’t as much guessing as there would be if they were...
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Adidas on failing fast and creating a ‘kick-ass’ customer experience
Adidas is moving away from trying to “fix everything”, instead working out where it can add the most value to the customer experience both online and in-store.. Read more…
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Ate Everything On The Menu At McDonald’s New Global Restaurant
McDonald’s debuts a new Chicago restaurant with menu items from McDonald’s around the world. Read more…
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LEGO builds a sustainable future, one brick at a time
A small milestone?… Just keep in mind that Lego sells over 75 billion elements every year. Read more…
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Walmart’s Eden reduces food waste
Walmart’s Eden offers consumers the freshest produce available anywhere and reduces food waste drastically. read more…
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L.L. Bean Is Putting Data-Collecting Sensors Into Clothing
Outdoor apparel company L.L. Bean will try putting smart textiles in their jackets and boots to track when the product is used and how its being taken care of. Read more…
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