Microsites are enhancing the customer journey for in-store customer engagement
Microsites are enhancing the customer journey for in-store customer engagement. Retailers and brands are getting into the game, and consumers find themselves in a...
Read more
Coca-Cola to encourage to recycle with a new campaign
Coca-Cola to encourage to recycle with a new campaign. “As well as taking action to make our packaging as sustainable as possible, it’s important...
Read more
China Has an Ecommerce Giant You’ve Never Heard Of: Pinduoduo
Among China’s five most valuable internet companies, Pinduoduo is a 4-year-old company with a $40 billion market. Pinduoduo draws shoppers outside China’s big cities...
Read more
Do Your Customers Need A Brand Detox?
Depending whom you ask, we are exposed to 4,000 to 10,000 ad messages everyday. These exact numbers may be apocryphal, but there’s no doubt we’re all...
Read more
Why Reebok doesn’t rely on data to understand its consumers
As Reebok, the sports brand believes the best way to understand customers is to employ people just like them. At Reebok, a lot live the...
Read more
Adidas creating a ‘kick-ass’ customer experience
Adidas is moving away from trying to “fix everything”, instead working out where it can add the most value to the customer experience both...
Read more
Walmart’s Eden reduces food waste
Walmart’s Eden offers consumers the freshest produce available anywhere and reduces food waste drastically. read more…
Read more